When times are difficult, it’s important to react in the best way to protect your business assets. As a glazing supplier, we fully understand how difficult this last year has been. To ensure success, despite all the new difficulties and regulations, here are some tips to help your business not only survive, but thrive during testing times.
Care for your customers and build loyalty
Staying in touch with your customers during the pandemic is essential for your business to continue. If you’re involved in commercial installation projects, keep close contact with main contractors and developers. Lots of building work has continued throughout the year and all commercial building projects will need glazing.
If you’re mainly focused on domestic residential installations, send your past customers an e-mail or even a phone call to find out how they’re doing and whether they require any help with their glazing. As people spend more time at home, requests for home improvements such as new doors and glazed extensions has actually increased. Most glazing projects can be completed with limited contact between installers and customers. Extensions are particularly safe as most of the work will be completed outside.
Strengthen your online presence
Now is a great time to ensure that your online presence is strong. That doesn’t just mean making sure you’ve got a website. You should ensure all your contact details are correct, refresh it with new installation images, and update product information if you’ve added to your portfolio.
There are lots of places online that potential customers will look for glazing installers. Google My Business, Facebook, and Instagram are some additional channels, which are free, and can be used to ensure that your business is easy to find online.
In 2021 we’re going to be using our expertise and supporting Alex Trade Frames customers further on how best to market your glazing business. Look out for more information on this soon!
Showcase your business with bespoke marketing
Building brand awareness is an important way to boost sales. With the right marketing strategy, you can successfully bring your company’s services to a much wider audience. If marketing is something which you’ve never considered before, it could become a vital part of your business. At Alex Trade Frames, we offer our trade customers a range of marketing material and sales support. We have a selection of downloadable sales brochures which you can distribute to your potential customers to boost sales. We can even customise our brochures with your company logo for a professional and stylish appearance.
What does it mean to be an Alex Trade Frames customer?
At Alex Trade Frames, we offer our trade customers some of the most competitive prices for glazing products in the UK. We offer a five-day turnaround on all product orders and can provide free no obligation quotes to all potential trade customers. Our product list includes a wide variety of uPVC, aluminium and timber windows and doors, and we also supply uPVC conservatories and conservatory roof systems. From our headquarters in Stockport, Greater Manchester, we can quickly deliver to your chosen address.
As an Alex Trade Frames trade installer, you also get access to our state-of-the-art showroom. It is the perfect place to showcase your products to any potential customers. Our showroom has now reopened on an appointment only basis, so please book in to safely browse our product range. We are also offering a virtual interactive tour via our website. This allows you to show any potential customers the range of products on offer from the safety of their home.
If you’re a glazing installer based anywhere in the North West of England and you’d like to find out more about how Alex Trade Frames can help your business, get in touch today. Give us a call on 0161 482 23 23 or send us a message online. With a precise plan of action you can turn your glazing business into a true success story and offer your customers the safe, friendly and efficient service which they deserve.